> I'm not convinced it's opt-in. I just visited that page, and everything was switched on. I can't profess to having a perfect memory, but I can say that opting in would have been pretty out of character thing for me to do.

I in fact explicitly remember clicking no to a prompt similar to this one, so I'm very puzzled how I got auto-opted in anyways..

I just got this prompt yesterday and explicitly opted out. It has it opted in currently in the Activity Controls of my account. Clearly this opt out screen does not work.

Activity Controls is whether or not Google logs Web/App activity. The Ads opt-out controls interest-based ads as a whole, including from Web & App Activity if enabled.

"Auto-opted in." I can't wait for dodgy software bundlers to start using this doublespeak terminology.

Ad personalization is on by default. The checkbox that says:

> Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account

Should be off if you didn't opt-in though. I just tested it with a new Google account and it was off after I opted out.

"Not opting in" is very different than "opting out".

"Not opting in" implies you are are opted out by default. Thus everyone's negative reaction.