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Re:Google will use Chrome browsing data for ad tailoring by sesutton on Sunday July 17, 2016 @10:25PM (#12112936)
Ad personalization is on by default. The checkbox that says:

> Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account

Should be off if you didn't opt-in though. I just tested it with a new Google account and it was off after I opted out.

Re:Google will use Chrome browsing data for ad tailoring by swsieber on Sunday July 17, 2016 @11:59PM (#12113162)
"Not opting in" is very different than "opting out".

"Not opting in" implies you are are opted out by default. Thus everyone's negative reaction.