This. But I will add that it is mainly the English that do not consider themselves part of Europe. You'll find much more European identity on the mainland, or north of Hadrian's wall.
Things like this is what's pushing people to brexit. 20 year old sheltered college liberals who never saw life outside their rich parent private houses telling people what to think and what is best for them. People are tired of being called -ists and -phobes, and this vote result expresses the sentiment.
Just because some people think globalism is cool, doesn't mean everyone wants it. Globalism isn't some universal goal everyone should be moving to. There are tons and tons of people that don't want globalization, and they were silent for a long time, but their patience is running out. UK is not some kind of exception, same thing on the rise is in US and many other countries too.
If Britain has a problem with it, then goodbye Britain, don't let the door hit you on the way out.