As if the temptation for these sites to pump out clickbait isn't bad enough as it is....
Unless you mean a completely passive option to give them a "tip" so to speak.
In which case I'm not saying it's a bad idea but how is that any different than donating once a year to NPR and PBS during their "Oh-God-Kill-Me-Now-athons." Or in the case of for-profit sites, paying for however many months of subscription fees you feel is appropriate for the value you received.
Contributor works on millions of sites and on all of your browsers and devices. Some sites will show fewer ads than others, and often times, a thank you will appear instead of an ad.
If I'm paying, I don't want any ads
I personally would rather not pay anything and get an ad, sans tracking, which worked just fine for the content providers of yore.
Does native advertising work?
It just did.
Basically, it works by having you bid for that ad space. If someone else outbids you, their ad shows.
Why not have a single, income-prorated content fee which is then allocated as a quality-and-utilisation pro-rated compensation to information creators?
BBC license fee, but universal and income based, on steroids.
$100/year per person would cover all Internet advertising. $500/year per person would cover all advertising period.
(And that's for major industrialised nations only -- US, EU, Japan, Canada, Australia, roughly).
I believe this wasn't in reference to advertisers and seems rather similar to your proposal in theory. I'm unsure about the prices that will actually make sense for them to drop advertising completely though...
But I'm not going to give out my credit card number to dozens of sites where I can "pay just a few dollars per month" to access their content.
I don't want an annual subscription that renews automatically, and I'm probably not going to look at another article on that site for weeks, months or maybe never, so I don't want to pay dollars for an article that they are willing to show me for a few pennies worth of ad revenue -- just let me give them the pennies directly.