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Re:Attack of the Ad Blockers by RandallBrown on Wednesday June 01, 2016 @07:12PM (#11819045)
You don't have to if you pay enough.

Basically, it works by having you bid for that ad space. If someone else outbids you, their ad shows.

Re:Attack of the Ad Blockers by mokus on Wednesday June 01, 2016 @08:47PM (#11819558)
I'd much rather be denied access to the content if I'm outbid. I'm bidding to view the media, not auctioning my eyeballs. My eyeballs are not for sale, at any price.