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Re:HTTPS Results in 7% Google AdX Revenue Drop by dredmorbius on Tuesday May 31, 2016 @09:39PM (#11811578)
That is an excellent and counterintuitive but logically sound market-response explanation for the behavior.

I'm trying to think of how Google can attempt remedying this, with the more obvious options being to either increase the non-HTTPS search penalty, or perhaps to buy up some of the ad stock itself.

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