Re:HTTPS Results in 7% Google AdX Revenue Drop
by dredmorbius on Tuesday May 31, 2016 @09:39PM
(#11811578)
That is an excellent and counterintuitive but logically sound market-response explanation for the behavior.
I'm trying to think of how Google can attempt remedying this, with the more obvious options being to either increase the non-HTTPS search penalty, or perhaps to buy up some of the ad stock itself.
I'm trying to think of how Google can attempt remedying this, with the more obvious options being to either increase the non-HTTPS search penalty, or perhaps to buy up some of the ad stock itself.