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Re:HTTPS Results in 7% Google AdX Revenue Drop by toast0 on Tuesday May 31, 2016 @01:34AM (#11804810)
HTTPS requires 2 extra round trips, if your servers aren't close to the users, or the users are on a high latency connection anyway, https adds a real delay. HTTP/2 multiplexing and push /may/ help get some of that back, but I don't know if there's anything that does HTTP/2 push well in a non-custom server way yet?
Re:HTTPS Results in 7% Google AdX Revenue Drop by huxley on Tuesday May 31, 2016 @09:11AM (#11806303)
If you configure your server to use TLS resumption and False Start there should only be one extra roundtrip, which can make a significant difference.

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