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Re:Nikola Motor Company by daveguy on Thursday May 12, 2016 @11:06AM (#11683906)
Heaviside would be a very negative connotation for trucks and ATVs. Most people would think heavy-side or top-heavy, which is the opposite of what you want a truck to be, and not Heaviside the engineer who lent his name to the punniest function in mathematics.
Re:Nikola Motor Company by Avshalom on Thursday May 12, 2016 @11:25AM (#11684064)
Or they might think heavy-industry or heavy-duty, which would be a good/neutral connotation.

...and heavy has stopped looking like a real word now.

Re:Nikola Motor Company by robin_reala on Thursday May 12, 2016 @02:12PM (#11685515)
Re:Nikola Motor Company by gcatlin on Thursday May 12, 2016 @08:03PM (#11687702)
Interesting page! It links to what is now my new favorite wiki page name:

https://en.wikipedia.org/wiki/Buffalo_buffalo_Buffalo_buffal...

Re:Nikola Motor Company by robin_reala on Friday May 13, 2016 @11:26AM (#11690928)
Re:Nikola Motor Company by kenrikm on Thursday May 12, 2016 @12:50PM (#11684857)
Heavy in relation to trucks is usually linked with "heavy duty" which is a good thing. Many truck manufacturers use "heavy duty" in their branding.
Re:Nikola Motor Company by pbhjpbhj on Thursday May 12, 2016 @12:06PM (#11684413)
Heavi might work if it isn't already a TM.