Rather than using the URL bar, I think it's more likely that people will just open their Uber app, flight booking app, shopping app, etc. I don't think that is an unlikely development.

If they already have the apps installed they're "converted" customer who don't really need advertising anymore. But how to get them know the app and install it in the first place? Ads impression is a common way beside recommendation from friends.

Additionally, most advertising are about pushing people to buy product like snacks, beer or cloths. I doubt many people really install a Zara or Gap app or put the website in their bookmark.

I agree. Here's what Steve Jobs had to say about this, in the context of mobile search: https://www.youtube.com/watch?v=JC8LR9cryG0

If we assume that different search queries are better served by different engines then I wonder if it's not possible for someone to develop a "thin" search engine that would do semantic analysis of the query and then redirect it to one or more sites, or show results side by side...

I believe you're referring to metasearch engines, like Dogpile.

Facebook is trying to head that off by having app integrations in Messenger. The whole new bot craze too. Wonder if Google will jump on this train via Hangouts.

There have been rumors that Google is planning a new, entirely separate messaging service, with bot integrations etc.

http://venturebeat.com/2015/12/22/google-is-reportedly-devel...

Brace yourselves, Google is launching something social again...

This is why I have mad respect for Zuckerberg. He's willing to place gigantic bets (Instagram/WhatsApp) when and where it matters.

There are a ton of thing I hate about Zucks but have to respect his foresight by making very timely and smart purchases to expand his brand.

I've been down on Hangouts due to it's bugginess but pretty much have to use it due to Project Fi. I they came out with something as rock solid as WhatsApp but with bots I would be on board again.

Same here. I'm forced to use hangouts, due to having Project FI. But google hangouts drops calls, and also does annoying little things like compressing images sent via SMS.

Android is a great asset to Google in this case.

Most of the time, people seem more likely to Google for "amazon nail polish" than actually visit the site. Of course, company-name keywords usually mean that the ad and the first hit are both Amazon.

I observe people doing this all the time. Especially people who are less technical than you or I.

Convenience trumps accuracy and people want a list of offers they perceive to be competitive, not a list of search results. Millions of people look on Amazon first, or Cheapoair, or Hotels.com, the list goes on.

I disagree completely. People trust sites like Amazon and prefer them if they have already registered an account or are Amazon Prime members. When you want to buy a new CD, do you just google for the band name or do you head to amazon.com (or your preferred music site)?

>> Whats more likely to happen is that someone will come along with better search with less advertising

and no one will ever find out about it, cause GOOG owns the OS on billions of devices.