Thanks for the remarks!

> Expand into other Amazon countries. You have .com - so why not .co.uk, .it, etc? Should be a simple way to test the markets.

I'll give the other points more time to think through before reacting, but this got repeated below – I don't want to seem lazy, but it is actually not that easy. Amazon does not share its products api between countries. Every new country means putting work in a totally new product database, with its own serials and prices, meaning other products should be picked. Still something that can be done, but something that amounts in expanding to a new country.

Might not help you directly, but I've implemented a GeoIP-based redirector for the different Amazon countries -> http://a-fwd.com

In general I agree, it's a bit annoying that the same product might have different ASINs in different Amazon countries. Or even a different ASIN in the same Amazon :)

Otherwise (in addition to what others mentioned):

* You should also show the price split in VAT and price (for business users).

* Change the display to make it more "intuitive" by showing the casing in the middle and the components around it?

* If I pick 300 EUR I get a casing "Sharkoon VS4-V" without link?

Thanks. Yes, your GeoIP based redirector does not help me directly, as the problem is less that the ASIN is different and more that the prices vary. A 800€ pc won't have the same components in the US as in Germany.

> If I pick 300 EUR I get a casing "Sharkoon VS4-V" without link?

That's the maintenance work I mentioned, sometimes amazon's api search just stops finding stuff. I fixed this one, thanks for the hint.

Have you tried to outsource this kind of work through crowdworking sites like Amazon's Mechanical Turk, or Fiverr.com?

No. Didn't even think of that option. The last time I wanted to automate via a service like that I found it to be quite difficult, because for example Mechanical Turk was blocked for european users. And there are pretty much always decisions to be made that are not easy to outsource. Still, the idea to consider it is good, thank you.

And to second another comment, the more countries you have to support, the more expensive any modifications becomes... Right now you have the luxury of a malleable project that you can evolve fast - which is a necessary thing because you don't yet quite know where you are going. So defer internationalization for when you have validated the business model and technical architecture on the current couple of countries.

I second that: as long as you have ~0% of your own home market, going to other markets will probably cost more than trying to grow on the one you are already in.

Home-market, accessories, taxes – I'll do that. Thanks a lot.

Visually appealing proved to be very difficult. This is already many iterations in. I'd need to look at the whole UI with fresh eyes.