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Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by crdb on Tuesday May 03, 2016 @02:08AM (#11618302)
Brilliant marketing:

1. get people worried about something they previously didn't care about;

2. as a solution, add a new part to the car that will need frequent replacement and maintenance, thereby increasing the CLV.

Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by gambiting on Tuesday May 03, 2016 @03:54AM (#11618727)
I don't think that's completely true. I come from the Polish Silesia region which is full of heavy industry, and in my absolutely normal car I had to replace the cabin air filter every 6 months - it was just black with soot. Now I live in the UK and in my car here I've had the same filter for 2 years now and it's almost brand new - the difference in air pollution is massive and is definitely something I care about.

And your comment reminds me of the discussions about DPF(diesel particulate filters) - they are installed in diesel cars to reduce the soot emissions, but of course, instead of being happy, people complain that there is yet another part that can break down and which will need replacing("why can't cars be as simple as they were 10/20/30/40 years ago" - pick your own decade depending on the age of the person talking).

Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by forgetsusername on Tuesday May 03, 2016 @04:37AM (#11618891)
>the difference in air pollution is massive and is definitely something I care about.

The one hour you spend in your car daily probably isn't going to mitigate what you're breathing in every day outside the car, if that's something you care about.

Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by DanBC on Tuesday May 03, 2016 @04:43AM (#11618918)
In London the most polluted parts are the roads, and the pollution people get from "being in traffic" kills significant numbers of people each year.

http://www.theguardian.com/environment/2015/jul/15/nearly-95...

> Nearly 9,500 people die early each year in London due to long-term exposure to air pollution, more than twice as many as previously thought, according to new research.

> The premature deaths are due to two key pollutants, fine particulates known as PM2.5s and the toxic gas nitrogen dioxide (NO2), according to a study carried out by researchers at King’s College London.

> The study – which was commissioned by the Greater London Authority and Transport for London – is believed to be the first by any city in the world to attempt to quantify how many people are being harmed by NO2. The gas is largely created by diesel cars, lorries and buses, and affects lung capacity and growth.

Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by onion2k on Tuesday May 03, 2016 @03:06AM (#11618530)
3. Get the car featured in every zombie/terrorist/zombie terrorist movie made from now on.
Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by gcb0 on Tuesday May 03, 2016 @02:32AM (#11618391)
I can't wait for the model 3. it will have a bear attack prevention rock as standard equipment!
Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by tajen on Tuesday May 03, 2016 @03:09AM (#11618536)
Indeed. I see people complaint that this is marketing. It exactly is. Just like Steve Jobs and his jewel-style boxes. Some people enjoy paying for a good show. The biodefense is straight out from a Tarantino style: When you exaggerate enough that you can't possibly be taken seriously, but the audience starts discussing whether that's credible or not.

There is a strange expectation that you can't have a good laugh about your products if they are not otherwise perfect. I'm not a sociologist, but something tell me that when the discussion shifts on non-essential elements like the HEPA filter, people assume the rest of the car just works.

I'm asthmatic and I've been told people in a car are more exposed to polluants than cyclists. Should I consider a Tesla ;)?

Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by Klathmon on Tuesday May 03, 2016 @08:47AM (#11620079)
It is kind of silly all the arguing here. I'm half expecting a study to hit the front page tomorrow that tries to see if the "ludicrous mode" is actually "ludicrous"...
Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by gcb0 on Friday May 06, 2016 @03:17PM (#11646098)
maybe, but you will be losing the Toyota radio that goes up to eleven.

in all seriousness, just buy any car and install the optional hepa filter. no American car install them by default, saving them some $0.50 in production costs. but you can then buy the filters for $10 and install yourself in under two hours. you can even add the active carbon polymer sheet to prevent outside smell.

Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by Natsu on Tuesday May 03, 2016 @03:09AM (#11618537)
Knowing Tesla, said bear attack prevention rock would be ferromagnetic and thus it would get launched from a small mass driver, causing it to hit the bear's head at Mach 3.
Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by cowholio4 on Tuesday May 03, 2016 @03:00AM (#11618507)
At least that would be more practical!
Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by sundvor on Tuesday May 03, 2016 @08:29AM (#11619935)
This is not exactly new. I replace the air filters in my Mazda and Subaru cars fairly regularly. The filters aren't cheap, either. Same for my Coway unit in our house.
Re:Putting the Tesla HEPA Filter and Bioweapon Defense Mode ... by SideburnsOfDoom on Tuesday May 03, 2016 @08:17AM (#11619861)
> 1. get people worried about something they previously didn't care about;

If that's good or not depends on if the "something" is a real problem, right? So in this case .... https://www.google.com/search?q=human+cost+of+air+pollution