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A comment on Only 50% Of Twitter Messages Are In English. Parent comment

Re:Only 50% Of Twitter Messages Are In English by axod on Wednesday February 24, 2010 @08:50AM (#1147972)
I think the larger implication is not that you can't understand tweets, but that monetization may be pretty hard if majority of tweets aren't in English.
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Re:Only 50% Of Twitter Messages Are In English by lsc on Wednesday February 24, 2010 @08:52AM (#1147974)
why is that? are there not good non-english ad networks? or is it just that most of the rich consumers speak English?
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Re:Only 50% Of Twitter Messages Are In English by tibbon on Wednesday February 24, 2010 @09:17AM (#1148018)
I've worked in advertising, and there are fewer great non-English ad networks out there (can deal with large volumes and also will yield high CPMs). Also the non-English portion is fragmented into dozens of different languages.

It isn't impossible to do, but certainly harder to build an international ad sales team.

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Re:Only 50% Of Twitter Messages Are In English by rphlx on Wednesday February 24, 2010 @01:40PM (#1148699)
Perhaps foreign ad networks are finding native partners, instead of going after English speakers. There are >800M mandarin speakers, surely, that's enough to attract a lot of advertisers, just maybe not US ones.
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