Re:Only 50% Of Twitter Messages Are In English
by axod on Wednesday February 24, 2010 @08:50AM
(#1147972)
I think the larger implication is not that you can't understand tweets, but that monetization may be pretty hard if majority of tweets aren't in English.
Re:Only 50% Of Twitter Messages Are In English
by lsc on Wednesday February 24, 2010 @08:52AM
(#1147974)
why is that? are there not good non-english ad networks? or is it just that most of the rich consumers speak English?
Re:Only 50% Of Twitter Messages Are In English
by tibbon on Wednesday February 24, 2010 @09:17AM
(#1148018)
I've worked in advertising, and there are fewer great non-English ad networks out there (can deal with large volumes and also will yield high CPMs). Also the non-English portion is fragmented into dozens of different languages.
It isn't impossible to do, but certainly harder to build an international ad sales team.
Re:Only 50% Of Twitter Messages Are In English
by rphlx on Wednesday February 24, 2010 @01:40PM
(#1148699)
Perhaps foreign ad networks are finding native partners, instead of going after English speakers. There are >800M mandarin speakers, surely, that's enough to attract a lot of advertisers, just maybe not US ones.
Still, many people say that Orkuit was killed (from the USian point of view) by the influx of Brazilians. It will be interesting if/how this plays out on twitter. Will you just have people engaging with other people in their own language? will you have positive for everyone mixing? (this has been my experience so far.) or will one language become dominant and will speakers of other languages largely abandon the site, as in the case of orkut (which I can't even remember how to spell at this point.)