There is no need to "understand the hype", as a) there is none and b) it mostly comes down to personal preferences. When you're happy with your current workflow using other tools - that's totally fine, good for you. But, you know, there are people out there who are really looking forward to an alternative Browser-UI that 1) is very fast, 2) has a lot of configuration/features the others lack and 3) does not require you to install buggy/slow/tracking extensions for each and every single thing you want to change.

e.g. having a vertical tab list out of the box is great, even when it still lacks some nice features from Tree Style Tabs.