Re:Whistle’s ‘Fitbit for dogs’ acquired by Mars Petcare
by mikeyouse on Thursday March 31, 2016 @04:09PM
(#11400226)
Hence the danger of drive-by criticism. From the first paragraph on their website:
> Whistle GPS Pet Tracker combines the best on-collar GPS tracking device with a simple mobile app, putting your pet’s needs and location right at your fingertips whenever you need it. It’s also the first device and app system to combine location-tracking and smart activity monitoring into one simple experience.
The Tagg acquisition discussed in the TechCrunch article was to add GPS capability to the fitness tracker. Products that start 'frivolously' often develop into something more important.
> Whistle GPS Pet Tracker combines the best on-collar GPS tracking device with a simple mobile app, putting your pet’s needs and location right at your fingertips whenever you need it. It’s also the first device and app system to combine location-tracking and smart activity monitoring into one simple experience.
The Tagg acquisition discussed in the TechCrunch article was to add GPS capability to the fitness tracker. Products that start 'frivolously' often develop into something more important.