Whistle’s ‘Fitbit for dogs’ acquired by Mars Petcare

Re:Whistle’s ‘Fitbit for dogs’ acquired by Mars Petcare by Jordrok on Thursday March 31, 2016 @04:03PM (#11400175)

To be fair, that's more of a case for "GPS for Dogs". The use case described in the article comes off as quite a bit more frivolous:

> Whistle’s GPS Pet Tracker makes it easier to keep tabs on your pet’s fitness, with a collar that keeps track of steps. Know if your dog walker gave Fluffy a good workout, by checking in with Whistle’s connected app. Whistle’s activity trackers help you set your pet’s fitness goals, track progress and compare stats to other similar dogs.

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Re:Whistle’s ‘Fitbit for dogs’ acquired by Mars Petcare by mikeyouse on Thursday March 31, 2016 @04:09PM (#11400226)

Hence the danger of drive-by criticism. From the first paragraph on their website:

> Whistle GPS Pet Tracker combines the best on-collar GPS tracking device with a simple mobile app, putting your pet’s needs and location right at your fingertips whenever you need it. It’s also the first device and app system to combine location-tracking and smart activity monitoring into one simple experience.

The Tagg acquisition discussed in the TechCrunch article was to add GPS capability to the fitness tracker. Products that start 'frivolously' often develop into something more important.

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