Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later

Re:Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later by thaumasiotes on Tuesday March 22, 2016 @12:01PM (#11337496)

I want to contrast this with your (!) earlier comment:

> Maybe they [Kraft] worried too much. Even though the change was written on the box, nobody noticed or commented. That's how much people cared.

I agree with the comment I'm responding to; I think Kraft was completely correct to worry, for exactly the reason you state here.

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Re:Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later by JoeAltmaier on Tuesday March 22, 2016 @12:15PM (#11337599)

But it played out differently here. Kraft mentioned it; nobody blinked. They made the change and marked it on the box; nobody commented. That's a very different result than Coke's experience.

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Re:Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later by thaumasiotes on Tuesday March 22, 2016 @08:12PM (#11341022)

And I think we can attribute that to the strategy Kraft used to specifically avoid what happened to Coke. What if Kraft had made the change and announced it?

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