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Re:Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later by JoeAltmaier on Tuesday March 22, 2016 @12:15PM (#11337599)
But it played out differently here. Kraft mentioned it; nobody blinked. They made the change and marked it on the box; nobody commented. That's a very different result than Coke's experience.
Re:Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later by thaumasiotes on Tuesday March 22, 2016 @08:12PM (#11341022)
And I think we can attribute that to the strategy Kraft used to specifically avoid what happened to Coke. What if Kraft had made the change and announced it?