The CEO's wikipedia page https://en.wikipedia.org/wiki/Dan_Wagner says:

"Wagner remained on the board of MAID until 2001 and founded Venda Inc later that year.[6] Venda Inc is provider of e-commerce software originally built using technology from the defunct company Boo.com.[1][4] Wagner had acquired Boo.com for £250,000 in 2000 following the dot-com crash.[12]

...

In 2007 he also founded Powa Technologies, an e-commerce business based on Venda Inc's small business solution, but with additional services for in-store and mobile point of sale and software for mobile payments called PowaTag and PowaPOS, formerly known as mPowa. Wagner introduced PowaTag in 2014, after receiving more than $100 million in funding.[15] Users of the service can make purchases using QR codes, audio watermarks and iBeacons.[6][16]"

So Boo.com -> Venda Inc -> Powa Tech :)

Later in the wiki article: "Wagner operates his various business interests from a holding company called Bright Station. Bright Station has revenues of $50 million and employs 450 staff." Am I the only one who thinks $111,111 in annual revenue per staff member is really low for a supposed tech holding company? The multiplier should be much higher than that (or they're paying slave wages plus stock options to make those numbers work).

How can investors not see this coming?

Irony? https://youtu.be/jPPX3pYJ0Ys?t=687