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Ask HN: Is anybody doing anything with Beacons and the Physical Web?

My employer has opened some R&D time and money into Beacons and the Physical Web using Low Energy Bluetooth dongles, and it seems pretty interesting. I've searched around a little bit, but there doesn't seem to be much released into the wild using this technology. Apple with iBeacon, Google with Beacons and a few proprietary implementation and some up and coming ones on kickstarter. What are you personally doing in this field?

Edit: FWIW, I'm not involved in the project or idea generation where I work, just interested in maybe doing this with a side project. This or Tensor Flow or some other Machine Learning.

( 4 comments | 2 points | on HN )
Re:Ask HN: Is anybody doing anything with Beacons and the Ph... by brookish on Thursday March 10, 2016 @05:54PM (#11263174)
I am using a custom Nordic implementation to use them for ranging with a WIFi bridge. The biggest reason is to track small coin cell BLE tags along with detection for smartphones and the like.
Re:Ask HN: Is anybody doing anything with Beacons and the Ph... by sjs382 on Thursday March 10, 2016 @05:10PM (#11262865)
I'm working on a(n unreleased) project using Estimote's beacons for a local client associated with tourism. The use case is fairly obvious for that market, I think.
Re:Ask HN: Is anybody doing anything with Beacons and the Ph... by epimetheus on Thursday March 10, 2016 @06:28PM (#11263397)
Yeah, I think that's probably a great use case for them. I believe one idea I overheard was using them in our local hospital for maps, location of key rooms (surgery and such) and things like that.

Thanks for referencing Estimote, those look promising.

Re:Ask HN: Is anybody doing anything with Beacons and the Ph... by abhikanodia on Thursday March 10, 2016 @11:37PM (#11264668)
I am creating a physical web product for stores to transmit informating to nearby people. www.rofr.in