And Spotify moved to Google Cloud. However, these are isolated cases that don't reflect on the average experience. For one, they most likely got a much, much better deal because of sheer volume. It still doesn't change the reality for companies with a handful, or even a few tens or hundreds of servers.

Netflix is also scaling up and down capacity based on time of day. Not to mention what they're paying isn't anything close to what you're going to pay. They negotiated pricing that would be cost effective for them, and I guarantee Amazon isn't making anywhere near the margin - they just want the brand recognition.

Or the finance director brought into the hype and there is some nasty costs lurking that netfix haven't thought about.