If Facebook can't read your data, then they can't sell your eyeballs to advertisers.
If Apple couldn't do an end-run on the key derivation protection mechanisms, then they couldn't use that backdoor to aid the FBI.
"Can't do it" is a strong defense.
"Won't do it" isn't.
e.g.: http://daringfireball.net/linked/2016/02/17/panzarino-apple-...
It's not as easy as you imply. Denying themselves the ability to end run your security might well require them to not be able to upgrade or recover user devices. At all.
In general, Apple's guarantees about anonymity and security all assume that there is no risk to Apple sitting in a trust position. This case demonstrates why that's a bad idea.
This isn't some NSA mass surveillance program, or clipper chip reloaded(TM).
This is an active murder (and terrorism) investigation in which Apple's privileged position -- one they assumed by choice and to their own benefit -- already exists. It is not unusual, unethical, or establishing any new precedent for them to be compelled to use keys they already have to open this single device.
Apple does not need to, nor are they being asked to, provide a backdoor that can be used elsewhere, and any further demands of Apple will require the same judicial oversight as this one.
If Apple doesn't want to be in this position in the future, they can avoid the potential liability by not holding master signing keys that can be easily used to circumvent the security of an owner-locked device.
They are, however, being asked to _create_ a backdoor that can be used anywhere. The specific request is to remove the limits on guessing passcodes so that the FBI can brute force it.
All they're being asked to do is to use it, entirely under their own control, for this one phone.
Tim Cook is trying to pretend that commenting out a few if statements in the key derivation code path is what creates the backdoor.
But this is just speculation...
I'm definitely in the camp that believes this is a legal stunt by the FBI to set a precedent using a highly publicized terrorism case which the public will support. A previous All Writs Act claim in 2014 by the FBI for a credit card fraud case involving an encrypted iPhone didn't change Apple's position on the matter, so they are trying again with a higher stakes case.
One could twist things all day long to fit a goal.
Eileen M. Decker, United States Attorney
Patricia A Donahue, Assistant US Attorney &
Chief, National Security Division
Tracy L. Wilkinson, Assistant US Attorney
Allen W. Chiu, Assistant US AttorneyThere are dozens if not hundreds of viable methods to obtain this info, FBI is choosing to pursue the court order route instead of any of the other forensic tools available to them.
The simple fact of the matter is that the encrypted data and the key to decrypt it both live in a piece of physical hardware on the device-- no matter how well obfuscated it is, it can still be analyzed and recovered by a sufficiently advanced technical entity.
This is exactly the type of work that NSA TAO exists to accomplish, and they are widely regarded as one of the best organizations of this kind in the world.
If you're cynical, you might think that this case is all about setting precedent and trying to scare one of the FBI's biggest opponents on the topic of data security (Cook). We know they have other options for cracking the phone in question (decapping, side channels, etc.). They want legal precedent for installing backdoors, and they want to scare Apple and other companies out of providing security features. No wonder those companies are hesitant to speak up.