I don't know what gives you that idea. Huawei is like a Ford of chinese phones. Just because they have a fiesta doesn't mean they don't also compete with rolls royce at their highest end.

I think the article is giberish because of the marketing feel good about ourselves nonsense: Picture a person who wears a kravat, not sure what a kravat is? See! Apple wont lose their shirt by being unable to compete with the 4 times larger Android marketplace and whatever circuses it spins off. Those markets will be dominated by players like Huawei and will inevitably be putting compatibility pressure on Apple's 20% over time.

Also, Rolls Royce is a little footnote in a more successful company with a larger demographic today which is itself not all that great. That Apple still will have fans is more likely to get them to jump in that shrinking hole of past prestige based pricing like they did for the 1990s.

Rolls Royce is now owned by BMW. If you're calling BMW "not all that great", I wonder what your standards are :)

Market share.

Meaningless. As proven by iOS.

Ah, the threat to iOS is a non-threat because they are immune to their market's Ford Fiesta like Rolls Royce, which was bought out by BMW for lack of marketshare, which is pushing Mini hard for to get back into a larger marketshare before they are out scaled. But all of that is a mistake because BMW is like iOs and iOs proves that dwindling marketshare in a maturing market is irrelevant, like it was for MacOS.

I must be immortal since everyone who is like me has successfully cheated death, and they are immortal because they are like me. :)