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A comment on The startup that’s making a big, expensive bet on a Super Bowl ad this year.

Re:The startup that’s making a big, expensive bet on a Super... by dmix on Tuesday January 26, 2016 @11:55PM (#10978309)
Despite all of the critical comments on here, mass marketing does work for some products. Especially high margin products with a general mixed-income user base... such as a financial loan company.

The company is run by someone experienced in running big corp financial loans:

> SoFi is run by CEO Mike Cagney, a former Wells Fargo executive and specializes in refinancing student loans for qualified millennials as well as personal loans.

So I'm sure he's at least somewhat familiar with the ROI from this type of ad. Although I fear he's playing big corp marketing game with a small-time company. $5m in the right hands could be much better spent elsewhere but some companies lack the creativity/talent to do that effective hit-the-streets type of startup marketing.

So why not write a single big pay cheque to solve a big hard problem?

[ Parent | on HN ]
Re:The startup that’s making a big, expensive bet on a Super... by danieltillett on Wednesday January 27, 2016 @01:09AM (#10978523)
>So why not write a single big pay cheque to solve a big hard problem?

It certainly is lacking in imagination. If this is the best you can come up with to target your niche then this is a bit of a warning sign that not all is right inside the company. But then again what do I know :)

[ Parent | on HN ]