Superdry are faux-Japanese, they are actually a British company.
Hah, Superdry is overpriced rubbish bought by 45-year-olds who can afford it because they think that's what 25-year-olds wear.
Most 45 year olds would not give a flying duck to what 25 year olds year.
Oh I assure you, mid life crises are a thing.
Sure they are, but don't they opt for the "nice car", "younger girlfriend", etc?
I don't see many 45yo people wearing 20yo clothing -- there are some of course, but not that many to be a "phenomenon" one would notice.
A Superdry jacket is the new combover.
I have lived in SE Asia for half a decade and am currently in Taipei and honestly I see a lot of 15-30 year old Asians wearing Superdry. They invariably think it is actually Japanese. I haven't noticed older guys wearing it here but perhaps I haven't been looking.
or Supreme is Superdry for 25 year olds.
Superdry clothes have a reasonable price/quality ratio. I'd rate the clothes higher quality than any other Jack&Jones/Tom Tailor/H&M etc brands I own though.
Re:T-Shirts Unravelled
by radicalbyte on Saturday January 23, 2016 @01:36PM
(#10959367)
Superdry is a British brand which produces rather nice shirts with Japanese print on them :)
Damn, it felt Japanese though :(
It's quite funny actually: "The Japanese text incorporated in the brand's logo—極度乾燥(しなさい) (kyokudo kansō (shinasai)?)—literally translates as "Maximum dry (please do)", the text in brackets being due to the translation software used offering alternatives depending on whether dry is intended as a noun (e.g., super dryness) or an imperative, (e.g., dry this shirt out)." [0]
I fins the fits really strange, especially for men. Everything there is a tall fit. And the quality is rubbish, I had 2 of the zippers on my winter coat to break after a couple months use. I expected more for a decently priced coat.
In any case, it's quite fascinating how sometimes old tech is simply better than what we have today.