This is why I don't like to use metaphors when discussing net neutrality. The current regulatory question in India is very specific: whether telecom services should be able to differentially price data. The internet is in a class of its own, and arguing net neutrality as an abstract principle applied to other contexts blurs the issue.

Free Basics just happens to depend on differential pricing, and Facebook is running a campaign to preserve Free Basics, hence it has become lightening rod for the debate.