Free Basics just happens to depend on differential pricing, and Facebook is running a campaign to preserve Free Basics, hence it has become lightening rod for the debate.
Let's put it like this, Facebook could be pushing for a net neutral version of free Internet access, the cost to them is exactly the same as the Free Basics plan, as the real cost is in the Internet bandwidth/infrastructure. The fact that they're not pushing for a net neutral Internet says volumes about their true intentions.
Mozilla is another example, and then there are standards boards, IEEE, e.g., which are very closely tied to industry. So why not internet.org?
In any case, you seem to be missing the bigger point here - it's not about whether FB is promoting this today for maximizing profit or not, it's about promoting the re-modelling of the internet where information flow is controlled by FB.
Are those for-profit and not readily regulated?
> Moreover, the conflict of interest exists even when the state
But in this case the state is a democracy. Ideally conflict of interest is non-existent.
Of course they can be regulated just like any business or service. So could this service, in fact. Forcing net neutrality for all service providers would cut out a lot of crap and I'm convinced it's a long-term boon.
It's not regulated - not sure about the profit part. It is hugely dwarfed by the public library, but it is still quite popular. They have a smaller collection, but the percentage of the items that circulate is supposedly astronomical.
It only has a 10,000 year lease though, so I suppose it's only temporary.