There's tons of laws to protect people from false advertising, fraud, and such. But if, armed with the facts and all of these protections, someone still spends their money unwisely, that's no longer the government's problem. To use another aphorism: you can lead a horse to water, but you can't make it drink.
Laws hadn't caught up with progress in game industry yet. It's high time for it though. I understand the reluctance to regulate things, but when we have a whole industry which explicit purpose is figuring out the best way to abuse bugs in human psychology to part them with their money, I think some reaction is warranted.
> To use another aphorism: you can lead a horse to water, but you can't make it drink.
Oh, but modern marketing is all about exploiting horse's cognitive heuristics to make it drink.
The video game industry did not invent slimy salesmen. Learning to say "no" to salesmen has been a basic life skill for all of human history. Millions of people manage to do it every day. It's one of the things that parents drill into their kids heads as they grow up.
We're talking about video games, frivolous entertainment. If you spend all of next month's rent on in-app purchases, you've thoroughly earned the consequences of your actions. And those consequences will serve as a potent lesson.
And the law has already gotten involved with recent developments in the game industry. The FTC and EU have already forced Apple and Google to ensure that children cannot make purchases without parental permission. With that in place, it's now up to the parents to say "no" to their children. Another basic life skill, with consequences for those who ignore it.
Maybe you're okay with that but it's that kind of behavior the OP is against. Not just simple sales tactics to say no to but full on manipulation.
Somehow I suspect that kind of "regulation" is not what OP had in mind.
And, by the way, there's plenty of places where gambling is legal, including parts of the US.
H-D markets themselves as a "lifestyle brand". You don't just buy a motorcycle and you're done. You are aggressively marketed toward for a bunch of different pieces of clothing, spare parts, co-branded partnerships with automobile companies, et cetera, ad nauseum. You are effectively buying into a subculture.
Furthermore, Harley-Davidson has been known to use almost identical sales tactics. IIRC and I can't find it now, but sometime last year a sales guidelines book was leaked that actually did things like put attractive models at gas stations to tell the prospective buyer "nice bike" or the like on their test rides.
This is independent of whether or not you can resell them. Whether or not you're permitted to resell the items won't matter any more if they all vanish due to a company going out of business or leaving the game behind.