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Re:LeBron James Signs Unprecedented Lifetime Contract with Nike by pbreit on Monday December 07, 2015 @09:06PM (#10694312)
I'm as impressed or more with Under Armour snagging Bryce Harper, Tom Brady, Steph Curry and Jordan Spieth (arguably the top players in their sports currently).
Re:LeBron James Signs Unprecedented Lifetime Contract with Nike by mrjaeger on Monday December 07, 2015 @09:12PM (#10694330)
Mike Trout would like to have a word with you, but Bryce Harper is by no means a bad get,
Re:LeBron James Signs Unprecedented Lifetime Contract with Nike by magic_man on Monday December 07, 2015 @10:30PM (#10694594)
Lebron sells more shoes than all those guys combined.
Re:LeBron James Signs Unprecedented Lifetime Contract with Nike by sharkweek on Tuesday December 08, 2015 @01:03AM (#10695058)
I dunno, Brady's Ugg game might have him topped... (kidding)
Re:LeBron James Signs Unprecedented Lifetime Contract with Nike by rjvir on Monday December 07, 2015 @09:13PM (#10694337)
At likely much better contracts than their competitors have for their marquee athletes.
Re:LeBron James Signs Unprecedented Lifetime Contract with Nike by swyman on Tuesday December 08, 2015 @12:40AM (#10695006)
They tend to include equity as well[1], which is probably the only way they can compete with Nike for signatures.

[1] http://espn.go.com/nba/story/_/id/13672569/stephen-curry-ext...

Re:LeBron James Signs Unprecedented Lifetime Contract with Nike by joelrunyon on Monday December 07, 2015 @09:12PM (#10694329)
And David Beckham.

All of which have equity stakes in the brand as well.

Re:LeBron James Signs Unprecedented Lifetime Contract with Nike by evanriley on Monday December 07, 2015 @09:43PM (#10694432)
As well as Cam Newton.