http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=1995-...
http://www.personal.psu.edu/faculty/n/x/nxy906/COMPS/CLT/cul... (full text)
I linked to the other page because it contains links to about a dozen other posts looking into Brooks' writing.
There might be other evidence supporting his general point, but then he should be citing that evidence, not twisting the facts or making things up.
http://www.nytimes.com/2008/08/12/opinion/12brooks.html
> When the psychologist Richard Nisbett showed Americans individual pictures of a chicken, a cow and hay and asked the subjects to pick out the two that go together, the Americans would usually pick out the chicken and the cow.
As far as I can tell, their critique is correct in that the research Brooks cites isn't enough to support the claims that he wants to make.
Brooks: "If you show an American an image of a fish tank, the American will usually describe the biggest fish in the tank and what it is doing. If you ask a Chinese person to describe a fish tank, the Chinese will usually describe the context in which the fish swim."
The study: (1) Not a real fish tank but short animated vignettes. (2) All the fish were the same size, so anything Brooks says about "the biggest fish" can't possibly apply. (3) The only "context within which the fish swim" was provided by the other fish. (4) The experimental subjects were not "asked to describe a fish tank". They were asked specific questions like "To what extent do the blue fish's movements seem influenced by the other fish?". (5) The differences were not about whether experimental subjects described one particular fish or the context in which the fish swim. (6) The differences found were far smaller than "Americans usually do X, Chinese people usually do Y".
Here's the biggest effect they found: they asked "To what extent do the blue fish's movements seem influenced by internal factors?" and took answers on a scale from 1 to 5: 1 = hardly at all, 2 = slightly, 3 = moderately, 4 = greatly, 5 = almost entirely. In one category of cartoons, which the experimenters term "compulsion", American high-schoolers gave an average answer of 3.17 and Chinese high-schoolers an average answer of 2.56. Second-biggest effect: same cartoons, but now asking "To what extent do the blue fish's movements seem influenced by the other fish?". American: 3.27. Chinese: 3.61.
These, I repeat, were much the largest effects found by the study among the several cases into which they subdivided their findings. For grad students looking at the same category of cartoons, the answers were 3.07 for the Americans and 3.00 for the Chinese (first question) and 3.77/3.82 (second question). Most of the differences they found were of this sort of size, and some of them were in the "wrong" direction.
If you think this study supports Brooks's statement about what happens when Chinese and American people look at fish tanks ... well, I really don't know what to say. It's not even addressing the right question to support (or refute) Brooks's statement, and in any case the results are far weaker than Brooks implies.
I'd summarize it something like this. "Americans are individualists and Chinese are collectivists. No one knows exactly why. Individualist nations have been more successful economically, but looking at China's recent success perhaps that will change. The idea of a harmonious collective might prove attractive, since our relationships are so central to our well-being."
... Except that he adds this snarky last line: "It's certainly a useful ideology for aspiring autocrats." Which seems like it ought to be accompanied by some sort of discussion of what he's afraid of, what might be done to stave off the danger, etc., etc., etc. -- but no, he just stops there.
He seems to be very careless with how he handles the facts from studies he references.
> Question to Language Log: Is it correct that if you show an American an image of a fish tank, the American will usually describe the biggest fish in the tank and what it is doing, while if you ask a Chinese person to describe a fish tank, the Chinese will usually describe the context in which the fish swim?
> Answer: In principle, yes. But first of all, it wasn't a representative sample of Americans, it was undergraduates in a psychology course at the University of Michigan; and second, it wasn't Chinese, it was undergraduates in a psychology course at Kyoto University in Japan; and third, it wasn't a fish tank, it was 10 20-second animated vignettes of underwater scenes; and fourth, the Americans didn't mention the "focal fish" more often than the Japanese, they mentioned them less often.
From: Reality v. Brooks - http://languagelog.ldc.upenn.edu/nll/?p=19531