Ok, we changed the title to use representative language from the article.

Btw, this article was heavily flagged. It's not really legit to flag a story just because people don't like the title. Plenty of good stories have problematic titles. Depriving others of a chance to read the content, especially when there's a good discussion going on in the thread, is a bad use of flagging power.

I didn't flag it, but perhaps others did because the author is a Graphite competitor, yet this isn't disclosed until the end.

It's not like this is a Medium post or something, it's on the company blog.

Not a lot of useful information for such a long article.

Agreed. I clicked because I was curious why people stopped liking the carbon form.

I had assumed it was this Graphite: http://scripts.sil.org/cms/scripts/page.php?site_id=projects... , probably because I'm a font and writing systems geek.

I also thought this was the physical substance graphite.

Seriously