For mobile devices, or for devices like Chromebooks, you don't. It is only matter of time, until PCs change too, with apologies like 'nobody uses it anyway, why complicate things' etc. The frog must be boiled slowly, otherwise it backfires.
[1] The reasons for this design choice are understandable, even if I disagree with them
I may not agree with your whole post, bit this is key.
It's about control of your own hardware and it's gradually being taken away. One piece at a time.
Or the freedom to reset my device to a known-good state from read-only media so I know it's safe to use again after potentially being compromised through these slightly-too-clever new reprogrammable systems?
Your point seems to be about the chosen operating software's security model. I agree that flexibility here is woefully lacking in all the major desktop OSes today.
However, the original concern in this case seems to be about being able to choose the basic operating software for the system itself, which is an orthogonal issue to the one you're raising as I understand your comment.
Because the average Joe and Jane users don't understand anything about security, and prefer to loose freedom than having their computer exploited.
Edit: also if something can be abused it is not a freedom but a granted temporary privilege.
Unless MS provide way to build and sign your copy of windows yourself. As with any other tech - the important thing is who holds the keys.