IMHO France is putting up the digital piracy bogey man to satiate the content industry while also allowing it to pass a tax onto it's populace. Once people become used to the tax they will increase it and divert the profits elsewhere. Of course I can't prove because it involves future actions that may or may not take place and the intent may not currently be there.
The irony of it all is that the telephone example is an example of my point that gov'ts keep taxes around long after their initial reasons for existence have passed. Income tax being another great example. I think the debts of WW1 have long since been paid.
Google Ads are different from regular advertising since the revenue accrues at the time the user clicks and located where that transaction occurs, which is on the user's desktop (i.e. place of delivery).
From the article: "This may explain why the French first lady's producer, Patrick Zelnik, was tasked with leading the commission, which came up with the proposals. One of these suggests taxing internet service providers to raise tens of millions of pounds for developing the online music business and other creative sectors. The funds would go towards financing schemes such as a government-subsidised digital subscription for 15 to 24-year-olds to download music cheaply to wean them off illegal piracy."
What you're saying is analogous to saying our govt't taxing of telephone calls will lead to us reverting back sending smoke signals from Manhattan to DC, or using carrier pigeons.