I believe it is supposed to be content "producers" but this seems to be conflated with content distributors.

From the article: "This may explain why the French first lady's producer, Patrick Zelnik, was tasked with leading the commission, which came up with the proposals. One of these suggests taxing internet service providers to raise tens of millions of pounds for developing the online music business and other creative sectors. The funds would go towards financing schemes such as a government-subsidised digital subscription for 15 to 24-year-olds to download music cheaply to wean them off illegal piracy."