Then google should come back with stronger privacy rules and ensure that their users information won't be sold to any third party.

Oh wait, they can't because that is the majority of their income.

For so long we've heard "consumers don't care about privacy" and a lot of companies have seen success based on that idea. Now Apple is challenging that status quo, differentiating themselves from their competitors and offering consumers a choice on privacy. I can't see that as anything but good.

> "consumers don't care about privacy"

It's worth pointing out that while this was obviously propaganda (or wishful thinking), we now have some proof that this isn't true:

https://www.asc.upenn.edu/news-events/publications/tradeoff-...

What choice? iOS a walled garden. Majority of users would not able to change anything.