That way the OS could change it per process/thread/context and the code would be happy.
Weren't the VIAs able to trounce Xeons in some crypto stuff?
Yes, since they had crypto instructions and nobody else did. Now I would expect Westmere to be faster.
It is possible to change the CPUID of AMD processors by using the AMD virtualization instructions. I hope that somebody will volunteer to make a program for this purpose. This will make it easy for anybody to check if their benchmark is fair and to improve the performance of software compiled with the Intel compiler on AMD processors.
Of course their are rules against using as a TM something that is not indicative of origin (generic names of products &c.) and so if a name were needed for interoperability purposes then it could well be argued for free use.
I perhaps trolled slightly. Mea culpa.
As for Chrome browser identifying as Safari, I think not, what does Help > About say.
As always, with the law it's a bit more complex than it might seem.
Also note that most browser UAs explicitly states "like X."