But most people I worked with were definitely in the boat you describe - East Bay dwellers who really, really didn't want to deal with trying to fight their way into SF. And who can blame them? I think this is a great move for Oakland and Uber.
Last year, my 95th percentile commute at 10am was 35 minutes door to door, and the median was about 25-30. This year, the 95th is more like 45, and the median is more like 35 at that time. To arrive at 9am, it's dramatically worse -- basically an hour 95th, and sometimes up to 90m (once or twice a year), and the median is about 45m (BART is 50m door to door, but is absurdly crowded at that time, and I'm uncomfortable walking around with a laptop bag at 5-7pm in Oakland after 2 people got their laptops stolen in front of me in one week).
I usually try to go in really late and wfh in the mornings so it's 20-25m, but it's still usually 30-40m on the way back at 7-8pm. If I have to be in at 9am, I have to leave at 7:45 to be comfortably on time with high confidence. And the traffic basically starts between 0530 and 0600, so being early is almost impossible; it's full-bad around 0630-0700.
I'm convinced 4-7pm Fridays is a great time to steal laptops from commuters; they're tired, it's relatively low traffic, OPD's response times are...not impressive, etc. It's really a 5-10 block area behind the stupid Auto Row and some sketchy semi-SRO housing in the area which is a problem. (Pro tip for cities: auto dealers are horrible for foot traffic.)
Steel wires through the straps, and looks like a backpack. I'm also big enough that unless it is rip and run, or a clear and unambiguous threat to my life, I'm not as concerned, so having a strap which won't break is enough.
http://lawstreetmedia.com/crime-america-2015-top-10-dangerou...
Most of the serious crime in Oakland is in places you won't accidentally go (although there's a sketch area a few blocks away from downtown, and on the other shore of Lake Merritt), by and against poor people, often one or more involved in gangs/drug entrepreneurship/whatever. Same as most cities.
I also don't like this implicit because it's "poor against poor" then somehow that's ok and we can ignore those statistics. Poor people are people too. Talk about gentrifying.....
Also, a lot of that current violence is due to war on drugs and after effects, so the best way to address it is to wind down the war on drugs.
There is no competition to Uber in Toronto. It's so cheap and accessible it's almost competing with public transit at this point.
Uber's current backwards valuation is capturing all speculation about future robot fairies that'll save them in the 5-year future (which always seems to be 5 years out, doesn't it?).
For some reason, the funding geniuses behind Uber seem to assume no other company on the planet can mass produce shared purpose autonomous vehicles at scale? That's just crazy thought. There are four companies today that could entirely wipe out Uber if they wanted to, but other companies are playing a longer game.
Don't compete where the market is, compete where the market is going to be. First mover advantage isn't a thing anymore. First to sustainable scalability combined with emotional grounding is the new advantage.
I wonder how much "not driving over the fucking bridge" is worth to people. Uber salaries tend to be pretty good (partially to make up for the stock being so high), and they have a great team, plus are clearly on a rocket ship trajectory, and are easy to explain as a product to anyone.
Offering $150-250k cash, great overall packages, AND being able to buy or rent at almost-reasonable (i.e. 2011-2012 SF) levels is going to make them a really annoying competitor in hiring. Oakland for city people, the less-used Fremont to Oakland BART for the other people, or driving from places like Moraga for more rural people.