A large and growing % of the economy works to create demand through marketing & advertising. It seems like the number of jobs is more driven by the number of potential employees than the natural demands of consumers.

I also find it interesting they highlight the decrease in professional cloth washers something technology has allowed us to DIY. Next to an increase in professional hair cutters something we previously DIYed with little technology. If someone makes a good hair cutting robot what will we outsource next besides food cooking and drink serving?