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Try to do a great kickstarter campaign. You will ideally be able to get capital and traction. You can, and this is a bit dubious, give up 3% to a pr firm and tgey will make sure your kickstarter campaign is a success. They write articles and try to get you publicity.

This could be what you want. But think deeply about it

I think most readonable people get this. However, it is the SUV problem.

If you don't need an SUV you don't get one. However it is convenient to have at times and the downside is may be worth it. Also, they provide you with better protection...from all the other people who buy SUVs and this increase average tonnage on the road.

Networks are inherent in every business and the world is global.

I am not saying don't think about VC money, but there is no reason to suspect you can't get decent alignment. It is mapped pretty well to the success/need of the company. Smart helpful investors will be there (along with dumb money) for revenue positive companies.

Probably less than the entire Washington Post.

To add;

What obligations ethically/ professionally do we need to think about in terms of info disclosure?

Would a strong earn out and cliff be a smart protection strategy and protect us from having to disclose the idea this could happen, as it would not trigger a material change warrant.