How does impressions effect a site's revenue model
Hello all,I've been working on a business plan for a web site that relies on advertisements as a revenue model. During, I stumbled upon a shady area - the "impressions".The "impressions" is the number of different advertisements a site can show it's visitors.The problem was - how does the impressions effect the revenues of the site?My thought was that it effects only the click rate (percent of...