timfalls
After five years of doing the community/evangelism thing, and much resistance to tracking/measuring my/our team's activities, I'm finally /gradually coming around to appreciating the concept of collecting data and performing analytics on community efforts.
The key, IMHO, is to focus on metrics that really matter, as opposed to devoting resources to surfacing meaningless ("vanity") numbers for the sake of having numbers. (see: video of a talk I gave on this topic here: http://devguild.heavybit.com/developer-evangelism/)
I believe that it's up to us to figure out how to measure the impact we have as evangelists/community professionals, because other people (coworkers, investors, partners, etc) will always demand some insight. And if we don't figure it out for ourselves, they'll try to figure it out for us (and, logically, we're better positioned in this regard than those who don't spend their time doing this stuff.)
So, in light of that, we're catalyzing a collaborative project to help figure it out together: https://github.com/keen/dashboards-dot-community.
Since we'd been working on the concept presented in the Github repo linked above, I was super excited to find Jonas's project (hence my share here on HN.)
I'd love to continue the conversation! @panbanda, maybe you'll join us on Github to provide your additional perspective?
Enjoy!
the discussion around managing email in-house vs. paying a 3rd party to do it for you, is of significant complexity, as is evidenced by the length of the original 37sig post and this comment thread.
i think it's important for each and every company to evaluate their own unique situation - the needs of their product, the resources at their disposal, the role email plays in their overall business model, their relative experience/expertise in email vs. other elements of the customer experience they are building, the maturity of the company/product, etc. it would be very unwise to make a decision on this type of matter, based solely (or predominately) on factors like "successful company X does it this way", or "successful company Y does it that way."
every company is different, and they often face this specific decision at different junctures in their life cycle.
the most useful lesson that can be gleaned from this conversation (which i've really enjoyed following), is this: as a business leader, entrepreneur, developer, etc, you have options! if you want to do it yourself, it's possible -- if 37signals can do it, so can you. but if you don't want to do it yourself, or aren't confident in your ability (for whatever reason), then there are several awesome companies out there to choose from, each of which has its own strengths and weaknesses, which puts you in the position to select the most ideal solution for your unique circumstances.
that's all :)
thanks,
tim
--Tim Falls, SendGrid
2) We do our best to monitor blacklists and proactively notify customers as soon as we detect their placement on an RBL. We also recognize that some RBL information may get past us in certain instances. To address this, we're increasing support staff by 66% next Monday. Finally, it should be noted that some RBL's are legit, while others are, frankly, scams and exist for the wrong reasons.
3) Some things we offer to address this issue: set your own policy for bounce removal and remove them as often as you like; disable bounces so that we don't track bounces at all; get bounce notifications - as soon as the bounce occurs, you can remove it over our Web API.
4) This example could be account specific (please contact [email protected] so we can look into your account and work to debug). However, it could be more general - we realize our website is far from perfect and are working daily to make improvements. We invite any and all bug/feedback/feature reports so we can investigate, address, and deploy the fixes and enhancements that are most important to users.