reconx

As someone who spends a lot of money on ads for aBigCo. globally, I can tell you GDN ads and Twitter prospecting ads are quite terrible.

Facebook has a tremendous amount of data about users, but for a B2B campaign, its quite terrible and worthless. Be sure you completely disable all mobile app "networks" placementd (esp facebook - audience network ) --unless you're doing managed placements -- I've seen tens of thousands burned with these networks, which show ads in worthless apps, designed to generate fraudulent clicks.

That said, retargeting across these networks (esp Facebook) can drive responses, although I can't say we've seen anything turn into a big opportunity later in the funnel (big/complex sales cycles)...retargeting requires traffic, so I'm constantly trying to pull in a variety of 3rd party/behavioural data to improve front end traffic, to get the right people to pages.

The ad model is unsustainable, I want BigCo to switch (they have the resources), but it's not easy for a global company.

He used his experience in media/showbiz to exploit the media to give him free PR all the time, whereas the other politicians had to 'work for it'.

It's like the Kardashians, they actively make an effort to be in the news for something, to maintain top of mind awareness...of their degeneracy.

I've been looking into traveling & working remotely, as I've transitioned into a mobile role...just need internet + phone to get work done, but now looking into logistics/feasibility of sustaining the remote work-life balance. What sort of restrictions have you ran into?

Has anyone managed to pull off remote work while in a corp job?

Awareness, as I mentioned. But the TV medium is dying. Internet marketing is thriving b/c of the ability to target users/consumers with the right ads, at the right time...when you don't have am option to do that, then it falls apart.

Meanwhile for companies like FB, who mine every aspect of your life, the service is now valued at over $300Billion

There may be brands looking to drive awareness, like a P&G or Coke or Nike looking to sell you more crap, but advertisers who care about driving sales, measurable sales are not going to be using the platform. As a marketer for a F25, the platform is a joke.

AOSP