He also said things that were plain interesting and outrageous to hear and see. Similar to slowing down for a train crash. No secret about that and really anyone could have quite easily reverse engineered and done the same. His big skill is more having, for lack of a better way to put it, 'balls' as well as no problem with the blowback or downside of his actions. That is the secret sauce with Trump. In a nutshell the other candidates, by comparison, were boring.