Snapchat has reportedly filed confidentially for its massive IPO

Re:Snapchat has reportedly filed confidentially for its mass... by reconx on Tuesday November 15, 2016 @07:48PM (#12963689)

There may be brands looking to drive awareness, like a P&G or Coke or Nike looking to sell you more crap, but advertisers who care about driving sales, measurable sales are not going to be using the platform. As a marketer for a F25, the platform is a joke.

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Re:Snapchat has reportedly filed confidentially for its mass... by Gnimza on Tuesday November 15, 2016 @09:01PM (#12963972)

So tell me why advertisers pour out billions for TV ads? Same concept/format?

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Re:Snapchat has reportedly filed confidentially for its mass... by reconx on Wednesday November 16, 2016 @08:37PM (#12973427)

Awareness, as I mentioned. But the TV medium is dying. Internet marketing is thriving b/c of the ability to target users/consumers with the right ads, at the right time...when you don't have am option to do that, then it falls apart.

Meanwhile for companies like FB, who mine every aspect of your life, the service is now valued at over $300Billion

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