kervokian

The language of marketing is so imprecise as to be almost meaningless

Posted by kervokian on Tuesday September 07, 2021 @04:54AM
from the marketingweek.com dept.

https://www.marketingweek.com/jp-castlin-language-marketing/

( Read More... | no comments | 4 points | on HN )

Frustrated at Work? That Might Just Lead to Your Next Breakthrough

Posted by kervokian on Monday September 06, 2021 @01:12PM
from the nytimes.com dept.

https://www.nytimes.com/2019/03/08/smarter-living/frustrated-at-work-that-might-just-lead-to-your-next-breakthrough.html

( Read More... | 1 comment | on HN )

50 Phrases That Kill Creativity

Posted by kervokian on Tuesday August 31, 2021 @10:16AM
from the davedufour.com dept.

https://www.davedufour.com/50-phrases

( Read More... | 1 comment | 2 points | on HN )

How to Negotiate with Ransomware Hackers

Posted by kervokian on Monday July 12, 2021 @11:21AM
from the newyorker.com dept.

https://www.newyorker.com/magazine/2021/06/07/how-to-negotiate-with-ransomware-hackers

( Read More... | no comments | on HN )

A little corner of the internet to find good landing page copywriting examples

Posted by kervokian on Wednesday July 07, 2021 @10:42AM
from the greatlandingpagecopy.com dept.

https://greatlandingpagecopy.com/

( Read More... | no comments | on HN )

The Cost of Free Technology

Posted by kervokian on Friday May 07, 2021 @05:11AM
from the spectator.co.uk dept.

https://www.spectator.co.uk/article/the-hidden-cost-of-free-technology

( Read More... | no comments | 2 points | on HN )

Beyond Burned Out

Posted by kervokian on Wednesday April 14, 2021 @06:05AM
from the hbr.org dept.

https://hbr.org/2021/02/beyond-burned-out

( Read More... | no comments | 2 points | on HN )

Re:The Nixon Seminar with Peter Thiel on Thursday April 08, 2021 @11:40AM (#26740157)

This is why it's called The Nixon Seminar:

"The Nixon Seminar on Conservative Realism and National Security is monthly gathering of senior statesmen and rising specialists in various aspects of great power competition and American national security, to discuss issues of current and continuing importance to the nation’s interests abroad co-chaired by former Secretary of State Michael R. Pompeo and former National Security Advisor Ambassador Robert C. O’Brien. Dr. Henry Kissinger serves as Honorary Chair."

https://nixonseminar.com/about/

The Nixon Seminar with Peter Thiel

Posted by kervokian on Thursday April 08, 2021 @10:15AM
from the nixonseminar.com dept.

https://nixonseminar.com/2021/04/the-nixon-seminar-april-6-2021-transcript

( Read More... | 75 comments | 58 points | on HN )

Oldie but goldie: How the Mad Men lost the plot

Posted by kervokian on Thursday April 01, 2021 @06:57AM
from the ft.com dept.

https://www.ft.com/content/cd1722ba-8333-11e5-8e80-1574112844fd

( Read More... | no comments | 2 points | on HN )

Sir John Hegarty: The Ad Industry Has Given Up on Persuasion

Posted by kervokian on Tuesday March 30, 2021 @07:35AM
from the lbbonline.com dept.

https://www.lbbonline.com/news/sir-john-hegarty-the-industry-has-given-up-on-persuasion

( Read More... | no comments | 3 points | on HN )

Adland Is an Island

Posted by kervokian on Thursday March 18, 2021 @10:38AM
from the alexmurrell.co.uk dept.

https://www.alexmurrell.co.uk/articles/adland-is-an-island

( Read More... | no comments | 2 points | on HN )

How ITV and Veg Power persuaded British kids to eat their veggies

Posted by kervokian on Sunday January 24, 2021 @11:54AM
from the creativesamba.substack.com dept.

https://creativesamba.substack.com/p/itv-veg-power-eat-to-defeat-them

( Read More... | no comments | 2 points | on HN )

Ahhh, the Power of Expectations

Posted by kervokian on Monday December 28, 2020 @01:14PM
from the creativesamba.substack.com dept.

https://creativesamba.substack.com/p/price-perception

( Read More... | no comments | 3 points | on HN )

Facebook Never Fails to Disgrace

Posted by kervokian on Tuesday December 01, 2020 @12:54PM
from the typeagroup.cmail19.com dept.

https://typeagroup.cmail19.com/t/ViewEmail/d/A29EA8EEC28FD5B12540EF23F30FEDED/76D982F4843902508BD4C707EBCCB890

( Read More... | no comments | on HN )

The Most Unfashionable Form of Advertising?

Posted by kervokian on Monday November 30, 2020 @05:39AM
from the davedye.com dept.

https://davedye.com/2020/11/23/the-most-unfashionable-form-of-advertising/

( Read More... | no comments | 3 points | on HN )

The surprising brilliance of meal kits

Posted by kervokian on Sunday November 29, 2020 @12:35PM
from the spectator.co.uk dept.

https://www.spectator.co.uk/article/the-surprising-brilliance-of-meal-kits

( Read More... | 1 comment | 3 points | on HN )

Ad legend John Hegarty on the core principles of brand building

Posted by kervokian on Thursday November 26, 2020 @03:49PM
from the campaignlive.co.uk dept.

https://www.campaignlive.co.uk/article/industry-bedevilled-lack-understanding-works/1700826

( Read More... | no comments | 2 points | on HN )

A little technique to write unignorable headlines: handle objections right away

Posted by kervokian on Thursday November 26, 2020 @03:25PM
from the teardwn.com dept.

https://teardwn.com/copywriting-headlines-technique-handle-objections-right-away

( Read More... | no comments | on HN )

The persuasive way to use numbers

Posted by kervokian on Wednesday November 25, 2020 @07:46AM
from the teardwn.com dept.

https://teardwn.com/the-persuasive-way-to-use-numbers

( Read More... | no comments | on HN )

Use your audience’s language, not yours

Posted by kervokian on Tuesday November 24, 2020 @07:25AM
from the creativesamba.substack.com dept.

https://creativesamba.substack.com/p/charles-smith-winemaker-marketing-lesson

( Read More... | no comments | 3 points | on HN )

A landing page template that explains how to write persuasive web copy

Posted by kervokian on Tuesday November 17, 2020 @01:57PM
from the copyipsum.com dept.

http://www.copyipsum.com/

( Read More... | no comments | 4 points | on HN )

The Troxler effect, another example of how our minds filter reality

Posted by kervokian on Tuesday November 17, 2020 @07:03AM
from the creativesamba.substack.com dept.

https://creativesamba.substack.com/p/troxler-effect

( Read More... | no comments | 3 points | on HN )

The Politics of Humiliation

Posted by kervokian on Tuesday November 10, 2020 @01:49PM
from the campaignlive.co.uk dept.

https://www.campaignlive.co.uk/article/politics-humiliation/1696278

( Read More... | 2 comments | 2 points | on HN )

Two-sided messages: they sound stupid. And they work

Posted by kervokian on Monday November 09, 2020 @12:46PM
from the medium.com dept.

https://medium.com/@_miguelferreira/two-sided-messages-they-sound-stupid-and-they-work-55025e34f32

( Read More... | no comments | 3 points | on HN )

Marketers should think more about handbrakes than accelerators

Posted by kervokian on Monday November 09, 2020 @12:06PM
from the marketingweek.com dept.

https://www.marketingweek.com/marketers-should-think-more-about-handbrakes-than-accelerators/

( Read More... | no comments | 2 points | on HN )

Breaking the Fourth Wall when you're writing marketing copy

Posted by kervokian on Saturday October 31, 2020 @12:11PM
from the creativesamba.substack.com dept.

https://creativesamba.substack.com/p/breaking-the-fourth-wall-in-copywriting-c30

( Read More... | no comments | 2 points | on HN )

How can your brand (and your website) grow? Be distinct like António Variações

Posted by kervokian on Wednesday October 28, 2020 @08:43AM
from the creativesamba.substack.com dept.

https://creativesamba.substack.com/p/how-can-your-brand-and-your-website

( Read More... | no comments | 3 points | on HN )

How Biased Are We?

Posted by kervokian on Friday October 23, 2020 @06:41AM
from the campaignlive.co.uk dept.

https://www.campaignlive.co.uk/article/biased-we/1697580

( Read More... | no comments | 2 points | on HN )

If you want a bigger marketing budget, focus on creating cash flows

Posted by kervokian on Monday October 19, 2020 @06:11AM
from the marketingweek.com dept.

https://www.marketingweek.com/jp-castlin-bigger-marketing-budget-focus-creating-cash-flows/

( Read More... | no comments | on HN )