karlhughes

I've been wondering if we'll see more dev companies use podcasting for marketing.

Most of the dev podcasts I've run across are by practitioners who just do it for fun or to help boost their consulting practice, so it seems like companies with bigger budgets and more access to big name devs might be really well positioned to come up with a good show.

That said, the medium isn't great for some things that devs want (code samples, seeing results, etc.)

Thanks for sharing @mooreds

There's another person doing an open-source list too: https://github.com/jackbridger/developer-newsletters

So we may join forces. I'd love to have more community contributions if there's interest.

> The most effective founders are not nearly as confident as the least effective founders are...If that’s you, remember it is likely a signal of growth, and not of inevitable failure.

This was good to know. I constantly feel that imposter syndrome, especially as we grow and I am trying to keep my leadership skills at pace with our team size.

Interesting. I would argue that social competence is almost always a baseline requirement for team-based work, but maybe not?

Thanks for your perspective!

Thanks great to hear!

We're actively working to measure and improve the writer experience, so I always welcome feedback.

For us (at Draft.dev), it's this kind of stuff: https://www.digitalocean.com/community/tutorials

Typically very education-forward content that might mention the client's tools when appropriate. The goal is typically to contribute to the developer community or raise awareness, especially for smaller developer tools companies.

I run Draft.dev, so happy to answer questions.

We pay $315 to $550 per article depending on the writer's experience and the topic.

Most of our writers are engineers who do this on the side to supplement their income or learn new things. We don't do ghostwriting, so authors also get a byline, which is rare in our space.

Lots of good questions here but I'll focus on two that I have the most experience with:

> Is it better to grow it internally?...Or the best way is to recruit a skilled DevRel person or instead of a marketing person and collaborate in creating great content?

I work with ~70 developer tools companies on devrel/marketing and the biggest killer has got to be founders who think they can just throw marketing over a wall to someone else.

Initially, you as the founder need to become that skilled DevRel person.

If not you, get a co-founder level person to help you. The truth is, in the early days, nobody else will care about the project like you do, so you need to be out there:

- Writing about it

- Demo-ing it

- Talking about it (eg: conferences and meetups)

- Talking to users and contributors

Eventually, you'll need to build a playbook that another DevRel or Marketing person can execute, but you can't outsource this when you're still finding product-market fit.

Narrow down.

Don't look for generalist SEO people, but instead content marketers with experience in your industry.

I've seen so many of our clients get crappy keyword research because the consultant/SEO person they work with doesn't actually know their audience well.