I've been wondering if we'll see more dev companies use podcasting for marketing.

Most of the dev podcasts I've run across are by practitioners who just do it for fun or to help boost their consulting practice, so it seems like companies with bigger budgets and more access to big name devs might be really well positioned to come up with a good show.

That said, the medium isn't great for some things that devs want (code samples, seeing results, etc.)