greggblanchard

We've subscribed to each of them a few times but never seen any huge difference between what we receive at any two addresses. Most differences we've seen are very small - like dynamically inserting someone's state or zip code.

Great question, spam score is by Spam Assassin and there's no real cap but generally anything below 3 is relatively safe.

Email marketing around covid-19 for online retail is becoming super important. This dashboard lets you track strategy and timing by store type or trends (like coronavirus) for a list of 100 of the most successful Shopify stores.

Thanks, been writing 3-5x a week for about a decade so let me know if you're looking for a specific topic and I can give a starting point.

Re: expansion - I think the odds are really, really slim. Ski expansions at that scale just don't happen in 2019. I wouldn't be surprised to see them expand to the ridge just south of the resort like they've been trying for the last few years (and who knows, maybe this is a play to help that move along), but nothing near the plans being outlined.

Glad you guys dig this. As the author of the story, a bit more context here might be helpful for the non-ski crowd.

The simple verison is that small resorts really do operate on minuscule budgets. When I met with the marketing director of this mountain, they were struggling to afford email marketing. Vail might spend more on a single print ad than a mountain like Nordic Valley does all year on marketing. This means that vendors struggle to build stuff that would solve their needs because there's just not enough money in the ski area's pockets to buy it. In other words; solutions like this aren't just clever hacks, they are often necessities.

This often manifests itself in turning stock, off-the-shelf stuff into things like ski racks or signage or tools. Some industry publications will even devote sections of their magazines to these hacks because so much creativity is born from them. This, however is one of the first times I've really seen it crossover into technology which is an awesome step to see happen.