Launch Smartly, Not Darkly. Seriously?
Launch smartly, not darkly." This slogan seems to be everywhere in Silicon Valley, with ads prominently displayed. But, is it genuinely the best approach? Upon closer inspection of the websites advocating for the "not darkly" approach, it becomes apparent that there might be some misunderstanding about what "darkly" truly entails. In reality, a dark launch means to roll out features quietly,...