1. when I go to this link:
http://qz.com/96206/google-admits-those-infamous-brainteaser...It shows several stories at once, not just the google brainteasers stories.
2. In general, people would rather read the real article instead of a summary of the article. When someone submits a summary of an article to a site like HN or reddit, it is usually flagged as blog-spam because we'd rather read/support the original content than a summary with questionable value.
3. For long form articles, nothing beats reading the print-preview page to get rid of all the sidebars, comments, ads. Look at the print preview page: it is not possible to get less distraction free than that. Any other format has more distractions.
Even aside from that, the New York Times has some of the best information architecture in the business. These are the guys who did NYTProf. Their web team is awesome.
http://www.nytimes.com/2013/06/20/business/in-head-hunting-b...
4. Some visual issues I had with quartz:
4.1: No left/right whitespace around images.
4.2: I see a vertical scroll bar in the middle of my screen on Firefox.
4.3 The black header bar which is fixed and stays on the screen all the time even though it conveys no useful information to me.
4.4: A bunch of text blurbs on the left side of the screen that convey no useful information to me.
You say you're trying to be as distraction free as possible, but that's not actually true because it isn't possible to have your business model and be as distraction free as possible. The print preview page is as distraction free as possible.